I like this foundation a lot and have been using it for about 3 years. I own a number of high-end foundations and find myself always keeping this one in my rotation of use, it can hold its' own with the big girls! Here are a few reasons why.
1. Well priced
2. Easily available (CVS, Walgreens, Ulta)
3. Great color match to my fair, fair skin
4. Nice coverage while still allowing freckles to show through
5. Stays on a long time
6. Does not break me out
7. A little bit goes a long way
8. Nice feel both when applying and as you wear it...no face suffocation happening here.